One of the many benefits of having a website is that your customers can find you online. A website also provides potential customers with information about your products and services. Having a website also means your customers are able to contact you quickly either by email or contact form.
Now does this mean you should hire an agency or a freelance web designer to create a website for you? It depends on your business and your goals. If you want to attract customers or consumers online, then having your own website is a must-have. If you only need an online presence for your business or company, sometimes, a Facebook page is sufficient.
Having your own website doesn’t mean your customers will come knocking on your door instantly. Most of the time, it takes weeks for your website to be indexed by search engines and appear in search results.
Then there is also the question of cost. When you decide to hire an agency or freelance web designer to build your website, you will need to factor in the cost of the domain name and web hosting. Is this something you want to outsource or something that you want to handle yourself?
I haven’t even talked about maintenance.
When you have your own website, especially if it’s powered by a content management system like WordPress, you will need to regularly maintain it. You will need to update the CMS itself and also the plugins that were used to build your website.
Now that I’ve discussed all the things involved in building your own website, do you really think your business is ready to build its own website? Sometimes, using a Facebook Page for your business is enough. It’s fast, you can set it up quickly. It brings you closer to potential customers quickly and there is no domain name and web hosting cost.
But, you need to consider this. The people using Facebook are not in the buying mindset compared to a person using a search engine to search for products or services. Most of the time you’ll get likes, but those likes don’t necessarily translate to business.
So again, you need to identify your business needs and your business goals. Building your own website or using Facebook Page is a personal decision you will have to make. But, if you think you will need a website, I can help you build your business website using the latest tools such as WordPress and Bootstrap. I’ve been doing this for 20 years and I have the experience and expertise to make sure your website is done correctly. The first step is to contact me here.
Thanks for reading and I hope this article will help you in your decision.